Privacy Policy

Welcome to **Arth**, a business operating system developed and operated by **Irusu Technologies Private Limited** ("**Irusu**"), and made available through **Arthsaastra.com**. This Privacy Policy explains how **Irusu Technologies Private Limited**, operating under the **Arth** brand through **Arthsaastra.com** (collectively referred to as "**Arth**," "**we**," "**our**," or "**us**"), collects, uses, stores, shares, and protects your information when you access or use our websites, mobile applications, desktop applications, APIs, online services, AI-powered features, integrations, and any other services provided under the Arth ecosystem. By using Arth or accessing any service available through Arthsaastra.com, you agree to the collection and use of information in accordance with this Privacy Policy. --- # 1. Who We Are **Legal Entity** **Irusu Technologies Private Limited** **Brand** **Arth** **Official Website** **https://arthsaastra.com** Arth is a cloud-based Business Operating System that helps businesses manage their operations through integrated software modules and services, including but not limited to: * Accounting * Inventory Management * Point of Sale (POS) * Store Builder & E-commerce * Customer Relationship Management (CRM) * Orders & Fulfilment * Shipping Integrations * Marketing & Growth Hub * WhatsApp Business Messaging * Email Marketing * AI-powered Business Tools * Automation Services * Analytics & Reporting * Additional products and services introduced from time to time --- # 2. Information We Collect Depending on the services you use, we may collect information including: ### Account Information * Name * Business name * Email address * Mobile number * Password (stored securely in encrypted or hashed form where applicable) ### Business Information * GST information * Business address * Tax details * Company information * Branch details * Warehouse information * Employee information * Customer and supplier records ### Financial & Transaction Information * Sales * Purchases * Invoices * Payments * Accounting records * Inventory data * Product catalogues * Order information ### Technical Information * Device identifiers * Browser type * Operating system * IP address * Session information * Log files * Cookies * Analytics events * Crash reports ### AI & Automation Data When you use AI-powered features, you may voluntarily submit prompts, business data, documents, images, or other content for processing. Such information is used solely to provide the requested functionality and improve service quality where permitted by law and our agreements with third-party AI providers. --- # 3. How We Use Your Information We use your information to: * Provide and maintain Arth services. * Process transactions. * Deliver requested features. * Improve performance and reliability. * Personalize your experience. * Provide customer support. * Detect fraud and unauthorized access. * Maintain platform security. * Comply with applicable laws and regulations. * Communicate product updates, security notices, and service information. * Develop new products and features. * Generate analytics and operational insights. --- # 4. Information Sharing We do **not** sell your personal information. We may share information only with: * Cloud hosting providers. * Payment gateway providers. * Messaging providers (such as WhatsApp Business services). * Email delivery providers. * Analytics providers. * AI service providers. * Shipping and logistics integrations. * Government authorities where legally required. * Professional advisers, auditors, or legal authorities where necessary. All such sharing is limited to the minimum information reasonably required for providing the respective services or complying with legal obligations. --- # 5. Data Security We implement commercially reasonable administrative, technical, and organizational safeguards designed to protect your information, including: * Encryption in transit using HTTPS/TLS. * Access controls. * Authentication systems. * Secure cloud infrastructure. * Regular security monitoring. * Role-based permissions. * Backup and disaster recovery procedures. While we strive to protect your information, no method of electronic transmission or storage can be guaranteed to be completely secure. --- # 6. Data Retention We retain information only for as long as necessary to: * Provide our services. * Meet contractual obligations. * Comply with legal requirements. * Resolve disputes. * Enforce our agreements. When information is no longer required, it will be securely deleted, anonymized, or otherwise disposed of in accordance with applicable laws and operational requirements. --- # 7. Your Rights Depending on your jurisdiction, you may have rights to: * Access your personal information. * Correct inaccurate information. * Request deletion of your information. * Request data portability where applicable. * Object to certain processing activities. * Withdraw consent where processing is based on consent. Requests may be subject to identity verification and applicable legal limitations. --- # 8. Cookies & Similar Technologies Arth may use cookies, local storage, session storage, and similar technologies to: * Keep you signed in. * Remember preferences. * Improve performance. * Analyze usage. * Enhance security. * Provide personalized experiences. You may control certain cookie preferences through your browser settings; however, disabling some technologies may affect the functionality of our services. --- # 9. Third-Party Services Our platform may integrate with third-party services, including but not limited to: * Payment providers * Shipping providers * WhatsApp Business Platform * Google services * Meta services * Email providers * AI platforms * Analytics providers * Other business integrations These services operate under their own privacy policies, and we encourage you to review those policies before using such integrations. --- # 10. Children's Privacy Arth is intended for use by businesses and individuals who are legally capable of entering into binding agreements. We do not knowingly collect personal information directly from children without appropriate legal authorization. --- # 11. International Data Transfers Depending on the services you use, your information may be processed or stored in data centers located in different countries. We take reasonable steps to ensure that such transfers are protected through appropriate contractual, technical, and organizational safeguards. --- # 12. Changes to This Privacy Policy We may update this Privacy Policy periodically to reflect changes in our services, legal obligations, or operational practices. The updated version will be published on Arthsaastra.com with a revised "Last Updated" date. Continued use of our services after changes become effective constitutes acceptance of the updated Privacy Policy. --- # 13. Contact Us If you have questions about this Privacy Policy or our privacy practices, please contact: **Irusu Technologies Private Limited** **Arth Business Operating System** Website: https://arthsaastra.com Email: [support@arthsaastra.com](mailto:support@arthsaastra.com) For privacy-related inquiries, requests, or concerns, please contact us through the above channels. --- © 2026 **Irusu Technologies Private Limited**. All rights reserved. **Arth** is a software product and brand of **Irusu Technologies Private Limited**. All other trademarks, logos, and brand names are the property of their respective owners.