Privacy Policy

Introduction Arth is a business operating system developed and operated by Irusu Technologies Private Limited ("Irusu", "Arth", "we", "our", or "us"). Arth provides commerce, inventory management, accounting, customer engagement, storefront creation, marketing automation, artificial intelligence powered business assistance, and communication services for businesses. This Privacy Policy explains how we collect, use, store, process, and protect information when merchants, customers, and visitors use Arth websites, applications, storefronts, WhatsApp integrations, artificial intelligence features, and related services. By accessing or using Arth, you agree to the practices described in this Privacy Policy. Information We Collect Merchant Information We may collect: * Name * Business name * Email address * Phone number * GST details * Billing information * Business profile information * Storefront configuration data * Product and inventory information Customer Information Merchants using Arth may collect and process: * Customer names * Phone numbers * Email addresses * Shipping addresses * Order history * Support interactions * Marketing preferences Communication Data When merchants use communication features provided by Arth, we may process: * Message content * Delivery status * Read status * Timestamps * Customer replies * Campaign analytics Technical Data We may automatically collect: * Device information * Browser information * Operating system information * IP addresses * Usage analytics * Error logs * Performance metrics How We Use Information We use information to: * Provide Arth services * Process transactions * Manage storefronts * Manage inventory * Deliver communications * Provide customer support * Enable AI features * Generate analytics * Improve platform performance * Detect fraud and abuse * Comply with legal obligations WhatsApp Business Platform Arth integrates with the WhatsApp Business Platform provided by Meta Platforms, Inc. Merchants using Arth may send and receive: * Marketing campaigns * Order confirmations * Delivery notifications * Payment confirmations * Customer support communications * AI-assisted customer conversations Message content, delivery status, timestamps, and related metadata may be processed solely to provide platform functionality. Merchants remain responsible for obtaining appropriate customer consent before sending marketing communications. AI Features Arth may provide AI-powered capabilities including: * Customer support assistance * Marketing campaign creation * Product content generation * Business insights * Recommendations Information submitted through these features may be processed by automated systems solely for delivering requested functionality. Arth does not sell customer data and does not use merchant customer data to train public AI models. Data Sharing We do not sell personal information. Information may be shared with trusted service providers including: * Meta Platforms * Payment processors * Cloud hosting providers * Analytics providers * Customer support providers Only the minimum information necessary to provide services is shared. Data Retention Information is retained only as long as necessary to: * Provide services * Maintain records * Resolve disputes * Meet legal obligations * Protect platform security Security We implement commercially reasonable safeguards including: * Authentication controls * Encryption in transit * Access controls * Monitoring systems * Secure cloud infrastructure No system can guarantee absolute security. International Transfers Information may be processed in countries where Arth or its service providers operate. Your Rights Subject to applicable law, individuals may request: * Access to personal information * Correction of inaccurate information * Deletion of personal information * Restriction of processing * Withdrawal of consent Children's Privacy Arth is not intended for children. Changes We may update this Privacy Policy from time to time. Contact Irusu Technologies Private Limited Website: https://arthsaastra.com Email: support@arthsaastra.com Privacy Requests: privacy@arthsaastra.com