Overview
Arth adds this public ID to your published store so Meta can measure browser visits, searches, and checkouts after customer consent.
Steps
Step 1
Open Meta Events Manager and choose Data sources.
Step 2
Select the Pixel or Dataset configured for this store website.
Step 3
Open Settings and copy the numeric Dataset ID or Pixel ID.
Examples
Expected format
A numeric identifier, usually 15 to 16 digits long, for example 1234567890123456.Frequently asked questions
Is the Pixel ID enough for server tracking?
No. The Pixel ID measures browser events. Conversions API uses a separate system user access token.
Troubleshooting
The Pixel ID contains letters or symbols.
Check
- Confirm that you copied the Dataset ID or Pixel ID rather than an access token or business account ID.
Resolution
Return to Events Manager Settings and copy only the numeric ID.